Oakland University
Branding & Editorial Photography | Videography | Print & Web Design | Art Direction |
Oakland University is a public doctoral institution located in Rochester, Michigan. OU makes its biggest impact through education, research, scholarship and creative activity. These pieces below were used in a variety of marketing/branding efforts to further the universities strategic goals, including recruitment, retention, community engagement and the advancement of diversity, equity, and inclusion. |
– HUMAN RESOURCE DEVELOPMENT SOCIAL CAMPAIGN –
This campaign garnered 1,110,937 impressions and resulted in a 110% increase in enrollment compared to the previous year. I oversaw all project management, video creation, graphic design and overall campaign execution.
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– TEACHER EDUCATION SOCIAL CAMPAIGN –
This $20,000 campaign garnered 3,458,098 impressions. The semester following the completion of the campaign showed a 26% increase in enrollment compared to the previous year. I oversaw all project management, video creation, graphic design and overall campaign execution.
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– PRINT DESIGN –
From brochures to fliers or banners to full 36-page magazines, I have extensive experience in the management, layout and overall design of a wide array of print pieces with the overall goal of supporting Oakland University's mission and brand strategy. Samples are shown below.
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– MAGAZINE DESIGN (print and digital) –
"CONNECT" is the magazine for the School of Education and Human Services at Oakland University. In 2020, I move CONNECT from a print magazine to an online version and I am responsible for the project management, photography, layout/design, and a portion of the writing.
To read the online edition, visit oakland.edu/connect.
– VIDEOGRAPHY –
The following videos were storyboarded, filmed and edited by me to help tell the story of Oakland University's impact in the community.
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– CONTINUE BROWSING –
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